1: Pre-listing home inspection - Would you rather know the condition of your home now, or would you rather wait until a buyer has your home under contract and can renegotiate? That's when the buyer has all the leverage. Wes pays for the inspection. Other agents don’t do one, let alone pay for it.
2: Pro-active repairs and updates – after a home is pre-inspected, if there are repairs that should be made, coming from a family of builders, Wes knows the right contractors to do the work at the right price and will assist in facilitating necessary repairs.
3: Presentation - Staging Consultation. Wes’ designer will come through and go room by room, making an itemized list on what you need to do to put it in its best light (using your furniture and décor). If necessary to bring in outside furniture, artwork, etc. she will give you a preferred partner quote. Wes pays for the consultation.
4: Professional HD Photography – The photos matter!!! Listings with professional photos sell on average 32% faster than those with amateur photos. Photos make a HUGE difference. For certain properties, this may include 3D tour, video, or aerial photos. Wes pays for photography and includes it with every listing.
Bottom Line: Homes marketed with professional photography sell faster and for more money than those without.
5: Positioning - Where we set the expectations. By following this program, in this market, we’re expecting multiple offers. To maximize a multiple offer situation, you set an offer review date on the front end. A good agent WILL NOT accept an offer on the first few days. Set an offer review date 5-10 days out. If we don't have an offer review date, then the market does not know how to respond to it. They will think that we don't know what we are doing, or that we potentially overpriced it, or that we are not expecting multiple offers.
6: Pricing-Appraiser Review - A third-party, expert opinion on where your home should be priced by a 30-year industry veteran. Wes’ appraiser has completed his SRA, which is the highest level designation available in USA to the appraisal industry. It is the equivalent to a PHD in appraisal.
How integrated marketing makes your home stand out:
7: Protect-with a home warranty - Wes will put your home under warranty during the duration of the listing at his expense. Many of your appliances and mechanical systems are covered under this warranty (water heater, furnace, appliances, some plumbing, etc). Wes will also extend that warranty to the new home owner for 1 year, giving them peace of mind that they have additional coverage on top of insurance if something should go wrong. It is one more assurance that they are getting involved in the right house.
8: Promote-how we market-Wes’ team doesn’t just throw your home on the MLS or ineffective print marketing. They promote your home on over 100 relevant websites buyers search; with the option to promote your home in over 89 foreign countries in their native language! As many as 1 in 7 homes in the Puget Sound Region are purchased by foreign nationals. It's an exclusive way to reach this market.
9: Post the Home Selling Packet, Instructions, & Home Book in House - This includes everything a buyer needs to make a decision to purchase: pre-inspection, bids, repairs, offer instructions, title, etc. Having this information upfront will allow a buyer to write a tighter offer with less contingencies or reasons to terminate.
10: Prospecting - Wes & team facilitate
11: Prepare for Showings - High quality Marketing Materials, flyers, fact sheet, 10 things I love about my house, feature cards (if applicable). Wes pays for this.
12: Profit – We’ve done everything to guarantee the home looks as good as possible online, on-paper, and in-person. Now it comes down to Wes and team negotiating to get you the maximum value for your house. Wes has personally sold over 600 homes. When negotiating, experience counts and who you work with matters. Wes has a system and plan in place to negotiate on your behalf when dealing with multiple offers to procure the most profit possible.
To hear more about the system, contact Wes using the info below, or use the contact form above and on the right. We are looking forward to hearing from you. Or log into my home value calculator, and we can pick up the conversation there.